Connor Bedard
Ambassador announcement: video concept, social copy and ecomm copy.
He shoots, we score.
When the lululemon marketing team asks you to join a last minute brainstorm session, you never know what might happen next.
In this case, I jumped on the Zoom call to find out we had just signed Connor Bedard, and we needed to conceptualize an announcement video for social media ASAP. I was excited, but I wasn’t surprised.
I pitched this video idea in that meeting, and our incredible production team made it happen later that week in Connor’s backyard. (After a few days of refining the concept/copy to meet every stakeholder’s needs, of course.)
*Click the Instagram logo below the video to watch in-app and view full caption copy.
Ecomm Campaign
When the Ecomm team caught wind of our social media campaign, they decided to use my headline across their own channels.
Below is a screenshot of lululemon.com’s homepage—as seen on iPhone iOS—the week of the announcement.
